Magic Lips Illusion
Initially introduced in two shades, green and yellow, the range was soon extended to 6 to include white, gold, silver and peach. Silver was later substituted for sand and French customers lobbied for blue and red to be added 10 years ago. We took another fun turn when we launched our limited edition Iced Fruits range.
For the last 5 years Ultra Glow has invested in the development of innovation to enhance both the performance and versatility of the magic lips product base. The five criteria that were sought were:
1. A new “orange” stain shade
2. A blending formula that carries a deep shade as well as a pastel option
3. Magic formulation extended into lipshine pastel
4. Conditioning and comfort base to a lipshine
5. To remove parabens.
All now achieved with the stunning new Illusion range!