Let's kill the 'Read more' link
Re: Let's kill the 'Read more' link
Posted:23 May 2007 (18:46 UTC)Linking entire paragraphs is also a poor thing to do if you're looking to optimize your site's popular keywords. Let us take for instance a blog post titled New Reasons for SEO which has a prelude in the first paragraphs about how things used to be. This paragraph is not relevant directly to the topic at hand.
The words used to link to pages are associated by search engines with that page. This paragraph will contain a lot of fluff. Words which have little meaning (this, there, how, would, could, can... etc.) in addition to all those other words which have meaning but little relevancy. "Read more..." likewise isn't acceptable.
You are turning your likelihood of somebody searching "reasons for seo" into an incredible unlikely query for "search engine used old meta-tags" thereby losing potential traffic and high rankings in more popular searches. From an SEOer perspective, linking the title should definitely be default. Nothing is more relevant than the title, and we all need the traffic.
The words used to link to pages are associated by search engines with that page. This paragraph will contain a lot of fluff. Words which have little meaning (this, there, how, would, could, can... etc.) in addition to all those other words which have meaning but little relevancy. "Read more..." likewise isn't acceptable.
You are turning your likelihood of somebody searching "reasons for seo" into an incredible unlikely query for "search engine used old meta-tags" thereby losing potential traffic and high rankings in more popular searches. From an SEOer perspective, linking the title should definitely be default. Nothing is more relevant than the title, and we all need the traffic.